Indegene Lifesystem sponsored the 10th Annual e-Pharma Summit 2011 in New York City. Dr Rajesh Nair, President, Indegene Inc. and Tarun Mathur, CTO, Indegene Inc. conducted an E-Sales Force Workshop and participated in the Round Table Interactive Discussion.

The half-day E-sales workshop was designed to analyze the role of technology in improving sales force efficiency covering topics such as budgeting for new technology, video detailing, e-sampling, CRM and closed-loop marketing. From e-detailing to video detailing to CLP software, the workshop gave participants the insight into how one can differentiate their brand and improve physician relationships through the strategic implementation of new tools and technology.

The round table discussion on ‘Achieving Buy-In and Making the Case for Digital Dollars in e-Marketing’, facilitated by Industry experts, gave opportunity to the participants to interact and to get some of the biggest questions answered without the use of any formal presentations and PowerPoint slides.