Indegene Lifesystems Pvt Ltd., a scientific partner to global pharmaceutical and life sciences companies, today highlighted the benefits its pharmaceutical clients are reaping through comprehensive and multichannel patient support and adherence programs.

Nonadherence to prescribed medication is rampant and is a cause of worry especially in patients with chronic diseases. This results in patients not achieving the desired health outcomes and increased healthcare costs.

Indegene offers an integrated solution that facilitates better health outcomes through personalized reminders, educational resources, specialized contact centers, disease algorithms, and multichannel support through a proprietary platform called “Optimax.”

Traditionally, patient intervention programs relied on educational brochures and trained counselors to influence patient adherence. However, many such programs fail to deliver the objective as these programs are not scalable and physician participation is minimal. Most patient support programs go unnoticed due to poor visibility among patients and influencers.

Indegene has leveraged its extensive scientific insights to develop a unique framework. Using the right blend of channels and services is critical to ensure alignment to the consumers, prescribers, and the influencer’s ecosystem around the common objective of adherence and retention.

Mr. Manish Gupta, CEO, Indegene Lifesystems, said, “Today, nonadherence to pharmacotherapy has been reported to range from 13% to 93%, with an average rate of 40%, globally.”

He further added, “Nonadherence has implications in terms of a patient's health outcomes and increased cost to the patient as well as the healthcare system. Realignment and improvement of patient adherence and compliance management strategies are known to drive better health outcomes and ensure that the challenge does not escalate further.”

The pharmaceutical industry is slowly responding to the challenges by reaching out to consumers in a meaningful manner. As patient health outcomes gain center stage, it is imperative that the industry focuses on the promotion of better health outcomes by improving the dismal adherence rates.

Indegene Lifesystems Pvt Ltd., a scientific partner to global pharmaceutical and life sciences companies, today announced that it has won seven awards at the prestigious Hermes Creative Awards 2011. Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs, and emerging technologies. They are administered and judged by the Association of Marketing and Communication Professionals. There were about 4400 entries in this year's competition

This year Indegene won four Platinum awards under the categories of ‘Overall website’, ‘E-Learning Solutions’ and ‘Advertising Campaign’. In the Gold awards grouping, Indegene won three under the categories of ‘Overall website’, ‘E-Learning’ and ‘Video-Marketing services’.

Speaking on winning the Hermes awards, Mr. Manish Gupta, CEO, Indegene said, “This is an important achievement for us. We are honored to get this recognition as we continue to add value to the commercialization and marketing initiatives of our clients through high-quality and cost-effective solutions and services”.

As a leading commercialization and marketing service provider to pharmaceutical companies across the globe, Indegene has a proven track record of winning awards year on year for some of its most creative medical and marketing initiatives.

Last year, the company won two awards - One Gold and one Platinum at the Hermes Creative Awards 2010.

The Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing, and design of marketing and communication programs and print, visual, and audio materials. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, and freelancers.

The Association of Marketing and Communication Professionals (AMCP) (www.amcpros.com) administers the program. The international organization consists of several thousand marketing, communication, advertising, public relations, media production, and freelance professionals who have entered AMCP competitions. The Advisory Board oversees awards and recognition programs, provides judges, and sets standards for excellence.

AMCP also administers the MarCom Awards, perhaps the largest and most prestigious international recognition program for marketing and communication professionals.